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jordan willms on web strategy, social media, business and technology

Business Productivity 101: Communications

Jan13

Articulating your message

When composing a verbal or written communication always ask yourself three simple questions:

1) Have I clearly articulated my message?

2) Have I made clear what my expected response is? When you need a response by? (i.e. Make the email time bound)

3) How can I tailor my communication style to fit the audience I am delivering the message to (i.e. Evaluate how informal you should be, how to phrase the message, etc)

Proof Reading

When sending out any communication or deliverable the minimum number of times you proof read it should be equal to the number of levels above you in the hierarchy the most senior recipient is.

In other words, an email from two steps up the corporate ladder should be proof read at least twice and an email to a partner/executive at least four times.

Remember that having correct spelling and grammar is just the meeting of a standard - not an achievement. A polished communication counts for nothing but an unpolished one makes you look unprofessional and foolish.

This is part 2 of many of a series of posts regarding business productivity and common sense. This document was created by Stephen Duncan and myself at Accenture, Inc and was handed out to anyone we managed as "Rules of Engagement"

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