Sumolabs

Let's beat a dead horse.

What exactly is social media? Here is how I define it:

Social media is the ecosystem of conversations and interactions around traditional content AND user generated content.

These conversations and interactions are enabled by various technologies, including, but not limited to, blogs, wikis, podcasts, microblogging (i.e. twitter), social networks (i.e. facebook), RSS, forums, rating sites and UGC websites (i.e. YouTube). Anything that facilitates these conversations and interactions can be seen as being part of social media.

Simple. Factual. I don't try to scare people with the whole "the media world has been completely turned upside down". Baby steps, People, Baby Steps.