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jordan willms on web strategy, social media, business and technology

Only 16% of Professionals Measure the ROI of Social Media Campaigns

Sep30

Comments
Professionals Worldwide Who Measure the ROI of Their Social Media* Programs, August 2009 (% of respondents)



Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

So much blind faith for something that is so easy to measure. Granted converting raw metrics into dollars is a challenge, but not all ROI metrics need to be based on money.

Source: http://www.emarketer.com/Article.aspx?R=1007286#