Among the key insights from the study are:
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
· Most organizations are considering hiring social media specialists.
