books
The Power of Story
Yesterday I finished reading 'The Power of Story' by Jim Loer (non affiliate link: http://www.amazon.com/Power-Story-Rewrite-Destiny-Business/dp/0743294521).
The books primary argument is that human beings have an internal need to explain the things that happen to them. The stories we tell ourselves and others drive our behaviours, habits and perception of ourselves and others.
Loer presents a way to tell 'good stories' for both people and companies:
- Identify your ultimate mission in life, and then align those stories to it
- Make certain that these stories are true and not influenced by faulty storytelling, distortions, hidden conflicts or unconscious persuasion
These stories, Loer argues, will then lead to hope-inspired action that can effect change.
With each repetition of a story you tell yourself, that story travels your neural pathways more easily. Tell yourself that story again and again and again and soon enough those pathways that were once unpaved roads, metaphorically speaking, have now become slick six-lane superhighways.
